The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.

6 Ways to Make the Most of Expanded Text Ads

Marketers have 50 percent more space to work with in Google's new ETA format. With not one but two headlines available, how will you describe your products and services in new, compelling ways?

Google’s Director of Performance Ads Marketing Matt Lawson recently released his tips to take advantage of ETAs, and we’ve recapped them for you here. Most important to note, is that marketers should rethink their entire creative rather than jamming new headlines into ads that are currently running. 

Download our one sheet