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7 Tips to Drive Results with Promoted Pins

If you don’t already consider Pinterest a profitable advertising channel, you should. Pinterest recently surpassed the 100 million monthly active user-mark.

The social network behaves differently than most other advertising channels due to the aspirational intent of its users. Except when using Buyable Pins, Pinterest does not allow advertisers to include prices, direct calls-to-action, or promotional copy. General user intent on Pinterest is aspirational. Since promotion and price copy can quickly become outdated, what should advertisers include in Promoted Pins instead?

Here are 7 handy tips to get you started driving immediate results on Pinterest.