Selecting relevant keywords, setting competitive bids, and effectively retargeting are key factors for directing consumers to your ad during the holiday season. But what about ad creative? As the main differentiating factor between your keyword ad and your competitor’s, creative should be the most important part of your holiday campaigns.
Taking the time to create an engaging and compelling messaging strategy is crucial for managing a successful paid search campaign during the key holiday season. We have 8 tips to help you create relevant ad copy that converts.