The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.
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5 search results for 'guide':

Your November Guide for Holiday SEM Ad Copy Optimization
Search engine marketers frequently emphasize the importance of optimizing holiday budgets for shoppers’ research and buying phases, but they’re missing out on opportunities to maximize revenue. SEM marketers can also optimize holiday ad copy to facilitate customer’s holiday shopping from research-to-purchase. Boost Media shares one SEM messaging test you can launch each week in November to […]
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The 2015 Search Insider's Guide to Creative Optimization
The evolution of paid search techniques and tools have helped marketers optimize ad placements with increasing levels of sophistication. But when it comes to creating ad copy, many marketers are still relying on the same templates and formulaic processes they’ve used for years. As a result, the search engine results page is crowded with lookalike […]
Guide
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How To Craft Brand Guidelines: 7 Steps for Success
Brand guidelines provide a roadmap for how your business communicates with customers. Crafting effective brand guidelines allows you to align employees and outside contractors to deliver a unique yet consistent brand message to consumers. Learn seven steps to generate clear, concise and consistent brand guidelines to best convey your company’s values to consumers.  Download this […]
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The 4 Ps for Content Marketers in the Digital Age
Although the familiar “product, place, price, promotion” mantra was established more than five decades ago, don’t write it off as marketing history. The 4Ps can still help guide your content marketing efforts—perhaps just in a different way than originally intended.Learn how to incorporate the 4Ps when generating and publishing marketing content.  Download this one sheet 
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Creative Insights for Retail Marketers: How SEM Data Powers Brand Messaging Strategy
Until recently, SEM ad copy testing served just one purpose: make incremental improvements to small sections of an SEM campaign. Today, leading brands are using large-scale SEM creative testing to inform cross-channel messaging and branding strategy. Plus, they are still making incremental improvements to their SEM campaigns. This whitepaper will serve as your guide for […]
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