The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.
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28 search results for 'infographic':

Which Ad Won?
Back by popular demand, we’re bringing you even more display ads for this month’s Which Ad Won contest. We compare two display ads and declare a winner based on conversions per impression, and leave it up to you to determine which ad won.
 Download our infographic to learn display ad tips and see which ad came out on top […]
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Which Display Ad Won? Part 3
We’re bringing you more display ads for this month’s Which Ad Won contest. We compare two real display ads and declare a winner based on conversions per impression, and leave it up to you to determine which ad won.  Download this infographic to learn display ad tips and see which ad came out on top for this mobile […]
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Which Social Ad Won? Part 2
Since you loved last month’s special edition of Which Ad Won so much, we’re bringing you more social ads. We compare two real social ads and declare a winner based on click-through rate, and leave it up to you to determine which ad won.  Download this infographic to learn display ad tips and see which […]
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Is Your Creative Good Enough?
Reaching your users means having the right creative and the right message in the right place at the right time. Are you sure you’re developing the best creative possible for your ads? Producing high-quality creative with relevant messaging should be your number one priority. Download our infographic for stats you need to know about the […]
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Which Social Ad Won?
We’re back with a special edition of your favorite ad series. We compare two real social ads and declare a winner based on conversion per impression, and leave it up to you to determine which ad won.  Download this infographic to learn display ad tips and see which ad came out on top for this online […]
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Why You Should Be Advertising on Facebook
Advertising on Facebook has seen explosive growth since the launch of the Featured Post in 2011. The social platform offers marketers the ability to drive online sales, increase local sales, promote apps, and raise brand awareness by connecting businesses with billions of monthly active users.  Download this infographic to learn how advertising on Facebook can impact […]
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5 Ad Formats and Why They Work
Consumers engage with digital content differently. Choosing the right ad format for your brand depends on your product, message, and target audience. Smart marketers experiment with different ad formats, changing specifics within each to maximize results. Download this infographic to learn more about 5 ad formats and the benefits each can deliver.
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3 Ways To Outsmart Ad Fatigue on Social
Creative gets stale quickly on social. To be successful, marketers need to perfect their cadence for refreshing and rotating ad creative, which can be complicated. We have the tips you need to outsmart ad fatigue and keep your social ads fresh. Download our infographic to learn more.
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Which Ad Won? Part 5
Your favorite monthly series is back. We compare two real ads and declare a winner based on click-through rate, and leave it up to you to determine the winner. Download Part V for an infographic to learn ad text tips and see which ad won for this shoe retailer, cruise line, and professional cleaning service.
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The Language of Ad Creative
Ads that connect to consumers’ emotions can help consumers relate on a deeper level to the brand and shape their brand perceptions. In addition, ads that connect on an emotional level help drive deeper engagements, more conversions, and higher lifetime value from those consumers. Download this infographic to learn about ad copy ranging from basic […]
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Which Ad Won? Part IV
It’s your favorite time of the month: Which Ad Won. We compare two real ads and declare a winner based on click-through rate, and leave it up to you to determine the winner. Download Part IV for an infographic to see which ad won and learn ad text tips.
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Which Ad Won? Part III
Your favorite series is back. We compare two real ads and declare a winner based on click-through rate, and leave it up to you to determine the winner. Download Part III for an infographic to see which ad won and learn ad text tips.
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Black Friday Survival Checklist
With Black Friday just around the corner, there’s a huge opportunity unfolding to boost your sales. It’s happening just as much, if not slightly more, on mobile devices as it is on desktops and in stores. Most importantly, it’s happening now. Download this infographic for a SEM survival checklist with essential Black Friday tips.
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Your November Guide for Holiday SEM Ad Copy Optimization
Search engine marketers frequently emphasize the importance of optimizing holiday budgets for shoppers’ research and buying phases, but they’re missing out on opportunities to maximize revenue. SEM marketers can also optimize holiday ad copy to facilitate customer’s holiday shopping from research-to-purchase. Boost Media shares one SEM messaging test you can launch each week in November to […]
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Which Ad Won? Part II
We compare two real ads and declare a winner based on click-through rate, and leave it up to you to determine the winner. Download this infographic to see which ad won and learn ad text tips.
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Travel Search Trends 2015
Where are the most popular getaways this summer? Where did spring breakers jet set to this spring? Where do travelers ring in the new year? Take a look at the 2015 travel trends according to Google search trends. Download the infographic to learn more.
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Which Ad Won?
We compare two real ads and declare a winner based on click-through rate, and leave it up to you to determine the winner. Download this infographic to see which ad won and learn ad text tips.
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8 Tips To Win More Online Travel Bookings
What creative techniques work in travel PPC ads and how can marketers influence the travel booking journey with better ad creative? Download this infographic for 8 tips to win more online travel bookings. 
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The Optimal Account Structure For You
When graphed by percentage of ad spend, most accounts distribute their results into three parts: the head, the trunk, and the tail. A comprehensive creative optimization strategy cannot ignore broad sections of a search account. Smart marketers have to find the means to address all areas of their account. Download this infographic to learn how […]
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The Myths of Creative Optimization
Best practices in managing paid search campaigns are full of commonly held assumptions, but many of these assumptions turn out to be more myth than fact. When laying the foundation for your creative optimization strategy, avoid these common misconceptions. Download this infographic to learn more.
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The Who, What, How, When and Where of Creative Optimization
Before deep diving into your Google AdWords account and rewriting ad copy, it’s important to stop and develop a strategy for your ad creative process. By creating messaging goals and establishing metrics ahead of time, you ensure that the time and resources your company invests in ad creative are well spent. Download this infographic to […]
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Determining Triggers For When To Write New Ads
You invest a lot of time into your search campaigns, but how do you know when to write a new ad or refresh your ad copy? Download this infographic to understand the specific triggers which indicate when you should be creating or refreshing an ad.
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5 Steps for Writing More Creative Ads
Improving your ad creative is no longer a nice to have, it’s a must have for successful marketers. Leading marketers understand that investing in creative can differentiate and benefit their campaigns. Download this infographic to learn 5 steps for writing ad copy that delivers higher conversions and greater campaign performance.
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6 Tips To Test Your Way To Winning Ads
Search marketers rigorously test email copy and landing pages, but what about ad copy? Search ads need love too. Did you know that regularly testing your ad creative can increase your return on investment by 18%? We’ve compiled a list of six different methods for testing your ad creative and optimizing your marketing messaging. Download […]
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5 Metrics Every Search Marketer Should Know
Having a deep understanding of key metrics is essential for measuring the success of your paid search campaign. Which key performance indicators (KPIs) are right for your business? We’ve compiled a list of five metrics every search marketer should know. Download this infographic to learn more.
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The Basics of Creative Optimization
Creative optimization is the practice of enhancing and augmenting ad copy to improve campaign performance. From small businesses to enterprise brands and search agencies, all digital marketers can benefit from the personalized messages that creative optimization enables. Download this infographic to learn why global brands are practicing creative optimization to boost their paid search campaigns.
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How To Craft Brand Guidelines: 7 Steps for Success
Brand guidelines provide a roadmap for how your business communicates with customers. Crafting effective brand guidelines allows you to align employees and outside contractors to deliver a unique yet consistent brand message to consumers. Download this infographic to learn seven steps to generate clear, concise and consistent brand guidelines to best convey your company’s values […]
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The 3 Pillars of Modern Digital Advertising
Today most digital marketers focus the majority of their efforts on keyword research and bid management, but what about ad creative? Ad copy can be the first interaction between a consumer and a brand. Download this infographic to learn more about why all three pillars of digital marketing are essential for a successful search engine […]
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