The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.
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14 search results for 'infographic':

Which Ad Won?
Back by popular demand, we’re bringing you even more display ads for this month’s Which Ad Won contest. We compare two display ads and declare a winner based on conversions per impression, and leave it up to you to determine which ad won.
 Learn display ad tips and see which ad came out on top for this online fashion […]
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Which Display Ad Won? Part 3
We’re bringing you more display ads for this month’s Which Ad Won contest. We compare two real display ads and declare a winner based on conversions per impression, and leave it up to you to determine which ad won. Learn display ad tips and see which ad came out on top for this mobile gaming company. Download this […]
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Is Your Creative Good Enough?
Reaching your users means having the right creative and the right message in the right place at the right time. Are you sure you’re developing the best creative possible for your ads? Producing high-quality creative with relevant messaging should be your number one priority. We have the stats you need to know about the rising […]
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5 Ad Formats and Why They Work
Consumers engage with digital content differently. Choosing the right ad format for your brand depends on your product, message, and target audience. Smart marketers experiment with different ad formats, changing specifics within each to maximize results. Learn more about 5 ad formats and the benefits each can deliver. Download this infographic
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3 Ways To Outsmart Ad Fatigue on Social
Creative gets stale quickly on social. To be successful, marketers need to perfect their cadence for refreshing and rotating ad creative, which can be complicated. We have the tips you need to outsmart ad fatigue and keep your social ads fresh. Download our infographic
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Black Friday Survival Checklist
With Black Friday just around the corner, there’s a huge opportunity unfolding to boost your sales. It’s happening just as much, if not slightly more, on mobile devices as it is on desktops and in stores. Most importantly, it’s happening now. Get your SEM survival checklist with essential Black Friday tips. Download this infographic
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Your November Guide for Holiday SEM Ad Copy Optimization
Search engine marketers frequently emphasize the importance of optimizing holiday budgets for shoppers’ research and buying phases, but they’re missing out on opportunities to maximize revenue. SEM marketers can also optimize holiday ad copy to facilitate customer’s holiday shopping from research-to-purchase. Boost Media shares one SEM messaging test you can launch each week in November to […]
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4 Mobile Moments That Should Be On Your Radar
The widespread reach of technology and proliferation of devices within our lives have opened up nearly infinite opportunities for engagement between brands and customers. At the same time, the bar has been raised for what meaningful engagement looks like. Customers demand new levels of relevance and more sophisticated messaging. The new challenge for the marketer […]
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Which Ad Won?
We compare two real ads and declare a winner based on click-through rate, and leave it up to you to determine the winner.Discover which ad won and learn ad text tips.  Download this infographic
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The Who, What, How, When and Where of Creative Optimization
Before deep diving into your Google AdWords account and rewriting ad copy, it’s important to stop and develop a strategy for your ad creative process. By creating messaging goals and establishing metrics ahead of time, you ensure that the time and resources your company invests in ad creative are well spent. Learn about the who, […]
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6 Tips To Test Your Way To Winning Ads
Search marketers rigorously test email copy and landing pages, but what about ad copy? Search ads need love too. Did you know that regularly testing your ad creative can increase your return on investment by 18%? We’ve compiled a list of six different methods for testing your ad creative and optimizing your marketing messaging. Learn […]
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The Basics of Creative Optimization
Creative optimization is the practice of enhancing and augmenting ad copy to improve campaign performance. From small businesses to enterprise brands and search agencies, all digital marketers can benefit from the personalized messages that creative optimization enables. Learn why global brands are practicing creative optimization to boost their paid search campaigns.  Download this infographic
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How To Craft Brand Guidelines: 7 Steps for Success
Brand guidelines provide a roadmap for how your business communicates with customers. Crafting effective brand guidelines allows you to align employees and outside contractors to deliver a unique yet consistent brand message to consumers. Learn seven steps to generate clear, concise and consistent brand guidelines to best convey your company’s values to consumers.  Download this […]
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The 3 Pillars of Modern Digital Advertising
Today most digital marketers focus the majority of their efforts on keyword research and bid management, but what about ad creative? Ad copy can be the first interaction between a consumer and a brand. Learn more about why all three pillars of digital marketing are essential for a successful search engine marketing campaign. Download this […]
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