The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.
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18 search results for 'optimization':

Your November Guide for Holiday SEM Ad Copy Optimization
Search engine marketers frequently emphasize the importance of optimizing holiday budgets for shoppers’ research and buying phases, but they’re missing out on opportunities to maximize revenue. SEM marketers can also optimize holiday ad copy to facilitate customer’s holiday shopping from research-to-purchase. Boost Media shares one SEM messaging test you can launch each week in November to […]
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Optimization Is Infinite
Optimizing your ad creative is an ongoing and infinite process. As new campaigns come online and your target consumer’s taste and preferences change, digital marketers need to implement an ongoing creative testing schedule to guarantee continued ad relevance and campaign success.  Download this one sheet for tips on the optimization process.
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The Myths of Creative Optimization
Best practices in managing paid search campaigns are full of commonly held assumptions, but many of these assumptions turn out to be more myth than fact. When laying the foundation for your creative optimization strategy, avoid these common misconceptions. Download this infographic to learn more.
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The Who, What, How, When and Where of Creative Optimization
Before deep diving into your Google AdWords account and rewriting ad copy, it’s important to stop and develop a strategy for your ad creative process. By creating messaging goals and establishing metrics ahead of time, you ensure that the time and resources your company invests in ad creative are well spent. Download this infographic to […]
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Increase Your Display Advertising Performance with Image Optimization
Did you know that approximately 5.3 trillion display ads are served to U.S. internet users per year, yet the click-through rate of display ads is less than 0.1%? In this recorded webinar video, Boost Media Co-Founder and COO, Rob Lenderman, and Marin Product Marketing Manager, Brian Sim, will show you how you can leverage image optimization to boost performance and […]
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The 2015 Search Insider's Guide to Creative Optimization
The evolution of paid search techniques and tools have helped marketers optimize ad placements with increasing levels of sophistication. But when it comes to creating ad copy, many marketers are still relying on the same templates and formulaic processes they’ve used for years. As a result, the search engine results page is crowded with lookalike […]
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Increasing Conversions With Creative Optimization
How do you get the most out of your paid search campaigns? In this recorded webinar, Boost Media’s Customer Success Managers Prathiba Ramamurthy and Alex Webber will show you how to increase your paid search conversions by rigorously testing your keyword, bidding, and creative strategies.   During this webinar, you will learn:   How to […]
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Retail Giant Experiences Increased Results and Revenue Gains with Creative Optimization
Learn how this successful home goods retailer and eCommerce site experienced a 15 percent increase in return on ad spend (ROAS) by employing creative optimization and saved nearly 1,500 hours on writing, testing and reporting on ad copy with Boost. Download this case study to read more.
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Unlocking Paid Search Creative Optimization: Next Gen Tools For Super Charging Your Paid Search Campaigns
Why is search ad copy so important? Ad copy is often the first touchpoint between a customer and a brand, yet it is often generated en-masse with Excel templates and rarely gets refreshed. Understandably, customers can’t tell the difference between your ads and those of your competitors, and over time, both performance and mindshare degrade. […]
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The Basics of Creative Optimization
Creative optimization is the practice of enhancing and augmenting ad copy to improve campaign performance. From small businesses to enterprise brands and search agencies, all digital marketers can benefit from the personalized messages that creative optimization enables. Download this infographic to learn why global brands are practicing creative optimization to boost their paid search campaigns.
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The Other 2 Pillars: Keyword and Bidding Strategies
To gain the most insights for your brand to target and acquire customers effectively, marketers invest in keyword research, bid management and creative optimization. At Boost, we call these the three pillars of digital marketing. While we champion creative optimization, the other two pillars — keyword selection and bidding — are equally important.  Download this […]
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The Optimal Account Structure For You
When graphed by percentage of ad spend, most accounts distribute their results into three parts: the head, the trunk, and the tail. A comprehensive creative optimization strategy cannot ignore broad sections of a search account. Smart marketers have to find the means to address all areas of their account. Download this infographic to learn how […]
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Case Study: Boost Your Creative Performance on Facebook
Zynga, a leader in the online gaming industry, engaged Boost to provide fresh creative and optimization to increase performance on their social, display, and mobile campaigns. Download this case study to learn how Boost delivered and refreshed new creative, and increased campaign performance.
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The Paid Search Funnel
Ad copy optimization has the potential to positively impact every stage of the paid search funnel. Yet historically, it has been neglected by search marketers who invest the majority of their efforts in lower-funnel PPC objectives like landing page relevance. However, incorporating quality ad creative into paid search campaigns enables marketers to obtain quality traffic, […]
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Case Study: Higher Education Institution Gains Performance Lift with Boost
One of the biggest online higher education institutions uses our Creative Optimization Platform to power their ad copy optimization efforts.  Download this case study to learn how this educational institution uses Boost Media to cut down time spent on testing and to drive more online class registrations here.
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Thinking Outside the Search Box To Reach Your Audience
In a recent PPC conference hosted by Boost Media called Smarter Search Summit, Brian Utter, General Manager of Network and Demand Optimization for Microsoft, emphasized that consumers’ relationship with data continues to evolve with the proliferation of digital devices and services. As a result, these new scenarios and user signals are pushing marketers to think beyond keywords […]
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Financial Software Giant Gains Valuable Consumer Insights Using Boost
By using the Boost Media Creative Optimization Platform, this financial software giant gained valuable insights into their consumer base and messaging strategies which spurred two product rebrands at the organization level. Download this case study to learn more.
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Lead Generator InsuranceLeads.com Uses Boost to Drive Traffic and Conversions
By implementing creative optimization with Boost Media’s Creative Network™, InsuranceLeads.com increased click-through rate (CTR) as well as conversion rate in the company’s most profitable ad groups. Download this case study to learn how.
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