The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.
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14 search results for 'practices':

5 Best Practices for Retail Facebook Ads
Retail marketers don’t hold back when it comes to spending on social media. Last year half of US retailers reported they plan to spend more on Facebook paid media, according to an eMarketer study. In order to compete, you should be advertising on Facebook with frequently refreshed creative to reach your target audience and drive […]
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Best Practices for Building a Multinational SEM Strategy
No matter where you are in the world, search is the primary way for consumers to navigate the web. Search engine marketing provides scale and efficiency for growing a multinational customer base. Before expanding into new markets, brands should have clearly defined international strategies and objectives for advertising. Download this article to learn more about […]
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One Easy Way To Increase CTR By +20%
Google gave advertisers the gift of more time to test and iterate expanded text ads (ETAs) for the holidays. Advertisers now have until January 31, 2017 to make the transition to ETAs. Marketers are seeing an average CTR bump of 20% with the new, longer ad format, while others are still learning how to use […]
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8 Dos and Don'ts of Video Marketing
This year digital video will reach nearly $5 billion in ad revenue due to new delivery channels and the highest average CTR (1.84%!) of any digital format, according to a BI Intelligence report. As you build out your brand’s video marketing strategy, follow these best practices and things to avoid. Download our one sheet to […]
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5 Ways to Captivate Your Audience with Cinemagraphs
To cut through the noise, marketers and brands are experimenting with new visual storytelling mediums. Cinemagraphs – still photos incorporating looping video elements – are an optimal ad format to set your brand apart and delight your customers. Auto-play looping capabilities on sites like Instagram and Facebook also mean that cinemagraphs are easy to consume, […]
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Get Results with YouTube Video Ads
YouTube is a great marketing channel for brands to tell their story. Viewers can choose to watch an ad, which guarantees views from an audience that is interested. Time on YouTube has risen 74% year over year for 18-to-49-year-olds, according to a 2015 Google Nielsen study. For advertisers, the challenge is to create shareable videos that […]
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How to Bring Facebook Videos Ads to Life
As video continues to grow as a storytelling medium for people and brands, Boost has discovered what makes great video creative. We’re sharing our 5 creative best practices for Facebook video ads that grab attention and drive results. Download our one sheet to learn how to propel your brand. 
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Enhance Your Instagram Creative the Right Way
Advertising on Instagram allows brands to share their unique story to potential customers in a place of inspiration and creativity. With a global community of over 500 million MAU, it’s also a great place to get your brand discovered.  Download our one sheet for 3 creative best practices to produce authentic, original Instagram ads that inspire and […]
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How to Test Successfully for Expanded Text Ads
Many advertisers are wondering how to approach testing Google’s new Expanded Text Ads to understand the impact on performance. Google has reported up to a 20% CTR lift for ETAs, but this is not a guarantee for advertisers. The important question you should be asking is how will the new ad format impact your account’s […]
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Factors To Consider When Picking Your Ad Unit Size
If you think online display ads have long been dinosaurs, think again: ad spend is expected to increase by 90% over the next four years. Before you create your display banners, there are several factors that you need to consider, such as size, position, and context within the page. Download this one sheet to learn […]
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The Myths of Creative Optimization
Best practices in managing paid search campaigns are full of commonly held assumptions, but many of these assumptions turn out to be more myth than fact. When laying the foundation for your creative optimization strategy, avoid these common misconceptions. Download this infographic to learn more.
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Increase Your Display Advertising Performance with Image Optimization
Did you know that approximately 5.3 trillion display ads are served to U.S. internet users per year, yet the click-through rate of display ads is less than 0.1%? In this recorded webinar video, Boost Media Co-Founder and COO, Rob Lenderman, and Marin Product Marketing Manager, Brian Sim, will show you how you can leverage image optimization to boost performance and […]
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How To Get Started A/B Testing Ad Copy in Paid Search
Frequently A/B testing ads is fundamental to running successful paid search campaigns. Using testing insights, marketers can not only inform their marketing messaging strategy, but also learn valuable information about their customer’s motivations. Download this article to learn more about the fundamentals of A/B testing, how to use testing insights to optimize ad creative, and […]
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Increasing Conversions With Creative Optimization
How do you get the most out of your paid search campaigns? In this recorded webinar, Boost Media’s Customer Success Managers Prathiba Ramamurthy and Alex Webber will show you how to increase your paid search conversions by rigorously testing your keyword, bidding, and creative strategies.   During this webinar, you will learn:   How to […]
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