The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.
×

49 search results for 'search':

The Audience-Powered Breakthrough: Using Search to Optimize Results
With competition in search constantly increasing and cost-per-clicks on the rise – up 40% between 2012 and 2014 alone* – a personalized marketing strategy based on refined audiences is fast becoming a marketer’s most important tool. Watch this recorded webinar from IgnitionOne, Boost Media and DialogTech to gain insights on:– How to appropriately leverage data […]
Video
Read more >

Smarter Mobile Search Strategies for Holiday Shoppers
With the holidays fast approaching and mobile shopping on the rise, it is crucial that search marketers maximize their mobile search strategies to break through holiday noise and reach their customers. According to IgnitionOne’s Q4 Digital Marketing Report, on Cyber Monday alone mobile devices saw a 272% increase YoY. Watch this webinar recording from Boost Media […]
Video
Read more >

Travel Search Trends 2015
Where are the most popular getaways this summer? Where did spring breakers jet set to this spring? Where do travelers ring in the new year? Take a look at the 2015 travel trends according to Google search trends. Download the infographic to learn more.
Infographic
Read more >

The Impact of Audience-Powered Search
Roger Barnette, president of Ignition One, talks about the impact of audience-powered search on today’s digital advertising industry. By increasing the knowledge collected on the target audience, advertisers will be able to give consumers ads that are individually relevant–thus increasing the success of campaigns.  To learn more about how to connect with consumers at the personal […]
Video
Read more >

5 Ways Search Data Can Inform Your Marketing Strategy
If you are only using search data to optimize search marketing campaigns, you are missing opportunity. Search data contains a surprising amount of insight on customer behavior that can be applied to other areas of your marketing strategy. Download this one sheet to learn how to breathe fire into your product, price, competitive strategy, branding, and […]
One Sheeter
Read more >

The Paid Search Funnel
Ad copy optimization has the potential to positively impact every stage of the paid search funnel. Yet historically, it has been neglected by search marketers who invest the majority of their efforts in lower-funnel PPC objectives like landing page relevance. However, incorporating quality ad creative into paid search campaigns enables marketers to obtain quality traffic, […]
One Sheeter
Read more >

What is a Good CTR for Paid Search?
An exceptional click-through rate (CTR) is one of the most sought after key performance indicators in the paid search world, and for good reason. CTR is one of the key variables in determining your campaign’s quality score, therefore directly impacting cost per click and an ad’s position on the search engine results page. So how […]
One Sheeter
Read more >

Thinking Outside the Search Box To Reach Your Audience
In a recent PPC conference hosted by Boost Media called Smarter Search Summit, Brian Utter, General Manager of Network and Demand Optimization for Microsoft, emphasized that consumers’ relationship with data continues to evolve with the proliferation of digital devices and services. As a result, these new scenarios and user signals are pushing marketers to think beyond keywords […]
Video
Read more >

The Customer Journey to Booking Travel: Creative Insights for Search Marketers
According to a recent Google study, more than half of business and leisure travelers start the travel booking process with a search engine. The highly competitive environment of the search results page means PPC ads must stand out to engage customers right from the first query. So what techniques work in travel PPC ads and […]
Whitepaper
Read more >

The 2015 Search Insider's Guide to Creative Optimization
The evolution of paid search techniques and tools have helped marketers optimize ad placements with increasing levels of sophistication. But when it comes to creating ad copy, many marketers are still relying on the same templates and formulaic processes they’ve used for years. As a result, the search engine results page is crowded with lookalike […]
Guide
Read more >

How To Get Started A/B Testing Ad Copy in Paid Search
Frequently A/B testing ads is fundamental to running successful paid search campaigns. Using testing insights, marketers can not only inform their marketing messaging strategy, but also learn valuable information about their customer’s motivations. Download this article to learn more about the fundamentals of A/B testing, how to use testing insights to optimize ad creative, and […]
One Sheeter
Read more >

Paid Search 101
Today, millions of consumers rely on search engines to find the products and services that they need. In 2015, search engine marketing will continue to capture the largest share of online spend at 47 percent, or about 14 percent of the firm’s total marketing budget. For these reasons, including paid search advertising in your marketing mix […]
Case Study
Read more >

Digital Agency iProspect Used Boost Media to Produce High-Quality Paid Search Ad Creative at Scale
How does a leading, global digital marketing agency bring a new level of sophistication to its industry without distracting itself from its strategic engagements with clients? Download this case study to find out how Boost Media supplied an endless stream of fresh ad creative for a broad spectrum of iProspect’s clients, as well as increased […]
Case Study
Read more >

How To Review Your Paid Search Goals and Strategies
Whether you manage your SEM efforts personally, have an internal team, or outsource with a third party, maintaining a watchful eye on your paid search account is crucial to your success. In order to gauge the overall health of your account, it’s important to check in and diagnose problem areas and learn from successes. Download […]
One Sheeter
Read more >

Unlocking Paid Search Creative Optimization: Next Gen Tools For Super Charging Your Paid Search Campaigns
Why is search ad copy so important? Ad copy is often the first touchpoint between a customer and a brand, yet it is often generated en-masse with Excel templates and rarely gets refreshed. Understandably, customers can’t tell the difference between your ads and those of your competitors, and over time, both performance and mindshare degrade. […]
Whitepaper
Read more >

Ultimate Search Dictionary
Whether you’re new to search engine marketing or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. We’ve developed a comprehensive list of paid search terminology here in our Ultimate AdWords Dictionary, which includes all the must-know terms and definitions for running a successful AdWords campaign. Download this reference […]
One Sheeter
Read more >

5 Metrics Every Search Marketer Should Know
Having a deep understanding of key metrics is essential for measuring the success of your paid search campaign. Which key performance indicators (KPIs) are right for your business? We’ve compiled a list of five metrics every search marketer should know. Download this infographic to learn more.
Infographic
Read more >

Say goodbye to Google’s standard text ads on January 31, 2017
Google’s expanded text ads are officially live across all devices and running alongside the existing standard text ads – but only for a short time. Starting January 31, 2017, advertisers will no longer be able to create or upload standard text ads. So what should you do? Start writing and testing. Immediately. It’s the only […]
One Sheeter
Read more >

Real Examples of Success: Expanded Text Ads
With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text. Initial Google reports cite up to a 20% lift in CTR for some advertisers, but this performance increase is not a giveaway for everyone. As the top testing platform for search marketers, Boost Media […]
One Sheeter
Read more >

How to Test Successfully for Expanded Text Ads
Many advertisers are wondering how to approach testing Google’s new Expanded Text Ads to understand the impact on performance. Google has reported up to a 20% CTR lift for ETAs, but this is not a guarantee for advertisers. The important question you should be asking is how will the new ad format impact your account’s […]
One Sheeter
Read more >

Buy Buttons: What They Mean For Your 2016 Strategy
By now, you’ve likely seen or heard about buy buttons, which are a quick way for customers to purchase directly from search, social, and video platforms. How should digital marketers work with buy buttons in 2016? Download this one sheet to learn more.
One Sheeter
Read more >

8 Tips for Writing More Successful Ads This Holiday Season
Selecting relevant keywords, setting competitive bids, and effectively retargeting are key factors for directing consumers to your ad during the holiday season. But what about ad creative? As the main differentiating factor between your keyword ad and your competitor’s, creative should be the most important part of your holiday campaigns. Taking the time to create […]
One Sheeter
Read more >

Your November Guide for Holiday SEM Ad Copy Optimization
Search engine marketers frequently emphasize the importance of optimizing holiday budgets for shoppers’ research and buying phases, but they’re missing out on opportunities to maximize revenue. SEM marketers can also optimize holiday ad copy to facilitate customer’s holiday shopping from research-to-purchase. Boost Media shares one SEM messaging test you can launch each week in November to […]
Infographic
Read more >

DKI: A Good Or Bad Thing?
Depending on who you ask, some search marketers will tell you that dynamic keyword insertion (DKI) hurts conversions. Marketers who rely on DKI end up detracting audiences with irrelevant ads, generic messaging, and keyword misspellings and capitalization errors, or so the general feeling goes. However, very rarely is something universally good or bad in search marketing. […]
One Sheeter
Read more >

The Other 2 Pillars: Keyword and Bidding Strategies
To gain the most insights for your brand to target and acquire customers effectively, marketers invest in keyword research, bid management and creative optimization. At Boost, we call these the three pillars of digital marketing. While we champion creative optimization, the other two pillars — keyword selection and bidding — are equally important.  Download this […]
One Sheeter
Read more >

Finance Brands: Earn Customer Trust Through SEM Ad Creative
Paid search for financial services is a proven direct response channel, consistently driving valuable new customer acquisitions. However, these often come at a high cost due to fierce competition and notoriously high cost per click (CPC). Competition and consumer security concerns make it challenging, but not impossible, to optimize finance SEM ad copy. Download this one […]
One Sheeter
Read more >

Drive Creative Change with Marketable Moments
Marketers are able to build and capture the lifetime value of a customer relationship based on their ability to execute on marketable moments. These moments are unbounded as they are driven by the proliferation of devices within our lives. Former Boost Media CEO, David Greenbaum, discusses the endless opportunities to better connect with customers through creative and the […]
Video
Read more >

Google Hangout: Marketable Moments- Crafting Successful Creative
In this Google Hangout featuring Boost Media,“Marketable Moments: Crafting Successful Creative,” co-founder Rob Lenderman and SVP of business development Michael Feldman discuss the role of ad creative on the crowded search engine results page.  As we shift into a world of more competition, more demanding consumers, and more rapid changes in the marketplace, marketers need to […]
Video
Read more >

Why Our Biggest Opportunities Are In The Smallest Moments
At Smarter Search Summit, a PPC conference hosted by Boost Media this spring, Google’s managing director of ad marketing, Matt Lawson discussed delivering immediacy and relevance of products to consumers via search marketing. “In a world where consumers have infinite choices, suddenly people decide when to tune you in and when to tune you out,” said […]
Video
Read more >

The Optimal Account Structure For You
When graphed by percentage of ad spend, most accounts distribute their results into three parts: the head, the trunk, and the tail. A comprehensive creative optimization strategy cannot ignore broad sections of a search account. Smart marketers have to find the means to address all areas of their account. Download this infographic to learn how […]
One Sheeter
Read more >

The Myths of Creative Optimization
Best practices in managing paid search campaigns are full of commonly held assumptions, but many of these assumptions turn out to be more myth than fact. When laying the foundation for your creative optimization strategy, avoid these common misconceptions. Download this infographic to learn more.
Infographic
Read more >

Determining Triggers For When To Write New Ads
You invest a lot of time into your search campaigns, but how do you know when to write a new ad or refresh your ad copy? Download this infographic to understand the specific triggers which indicate when you should be creating or refreshing an ad.
Infographic
Read more >

8 Tips for Writing More Successful Ads
Selecting relevant keywords, setting competitive bids, and effectively targeting your audience are key factors for directing consumers to your ad. But what about ad creative? As the main differentiating factor between your keyword ad and your competitor’s, creative should be the most important part of your campaigns. Taking the time to create an engaging and compelling messaging strategy […]
One Sheeter
Read more >

The Online Advertising Ecosystem in a Nutshell
Online advertising provides a measurable way for brands to gauge how successful a particular ad was in making a purchasing decision. Three distinct paid online ad types—search, social and display—offer different opportunities and contexts for advertising. Download this article to learn more about each type of ad format, the different consumer benefits and the unique […]
One Sheeter
Read more >

A Global Snapshot: Mobile Advertising Trends 2015
Did you know that 1 in 4 people around the world owned and used a smartphone in 2014? Although the percentage of smartphone users continues to climb, like most new digital mediums, mobile advertising is still in development stage. What worked last year may not work this year, as mobile search engines, websites, and apps […]
One Sheeter
Read more >

5 Key Elements of a Display Ad
Much like with text-only search ads, continuous testing is the key to display advertising success. Download this article to learn about the five key components of display ads and tips on how to leverage testing to improve your overall display campaign performance.
One Sheeter
Read more >

Look Versus Feel: A Token Analysis of a Shopping Network's Ad Copy
In online advertising, brands see the greatest success in ads that drive an emotional response. A recent Boost Media study on paid search ad copy proves that ads containing words that appeal to consumers’ emotions perform better than those that appeal to vanity. Download this study to learn how Boost analyzed ad copy for one shopping […]
Case Study
Read more >

2 Ways Ad Copy Testing Can Help You Create Stronger Brand Messaging
Ad creative testing data from your own SEM campaigns can cheaply and easily provide actionable data that indicates how new messaging may perform across other advertising contexts. When you find what works, your research will pay off with increased conversions in your other marketing channels. Download this one sheeter to learn how ad copy testing can […]
One Sheeter
Read more >

Increasing Conversions With Creative Optimization
How do you get the most out of your paid search campaigns? In this recorded webinar, Boost Media’s Customer Success Managers Prathiba Ramamurthy and Alex Webber will show you how to increase your paid search conversions by rigorously testing your keyword, bidding, and creative strategies.   During this webinar, you will learn:   How to […]
Video
Read more >

Travel Industry Giant Leverages Boost To Optimize Mobile Channel Conversions
As mobile search traffic continues to increase due to the rise of smartphones, a leading travel company was faced with managing and optimizing ads across multiple channels. Download this case study to learn how Boost Media helped the company stay competitive in the online travel booking industry by creating impactful messaging for mobile ads.
Case Study
Read more >

5 Key Components of a Successful PPC Campaign
In order to manage a successful paid search campaign, marketers should keep a watchful eye on five main components: keyword selection, keyword bidding, targeting copy, landing page experience, and testing ad copy.These five components should work together to create a cohesive marketing strategy. Download this article to learn more about how to manage these five […]
One Sheeter
Read more >

5 Ways that PPC Can Inform Your Entire Marketing Strategy
Paid search can provide a cost effective marketing channel to help directly connect consumers to your business. But did you know that data gathered from your paid search campaign can inform your other marketing efforts as well? Download this article to find out how paid search data can improve your messaging, generate brand awareness, enhance […]
Case Study
Read more >

Best Practices for Building a Multinational SEM Strategy
No matter where you are in the world, search is the primary way for consumers to navigate the web. Search engine marketing provides scale and efficiency for growing a multinational customer base. Before expanding into new markets, brands should have clearly defined international strategies and objectives for advertising. Download this article to learn more about […]
One Sheeter
Read more >

Aligning Your Ad Copy and Landing Page
To maximize conversions and keep your quality score high, marketers should maintain a close connection between search ad copy and landing pages. An ad represents a promise to your potential customers and your landing page needs to fulfill it. Download this tips sheet to learn more about the “Demand Fulfillment Process” in search engine marketing.
One Sheeter
Read more >

How To Ace Your AdWords Exam
Whether you’re just beginning your career in online marketing or you have years of experience in the field, becoming AdWords certified can benefit your search engine marketing efforts.  Download this tips sheet to learn what to expect in the AdWords certification exam, how to prepare for success, and day-of tips for taking the exam.
One Sheeter
Read more >

How To Create Ads For More Clicks and Conversions
Ads that attract attention and compel searchers to click are more likely to convert. So how do you create ads that do both? Download this guide to learn seven key tactics to improve click-through rates while also increasing conversions.
One Sheeter
Read more >

6 Tips To Test Your Way To Winning Ads
Search marketers rigorously test email copy and landing pages, but what about ad copy? Search ads need love too. Did you know that regularly testing your ad creative can increase your return on investment by 18%? We’ve compiled a list of six different methods for testing your ad creative and optimizing your marketing messaging. Download […]
Case Study
Read more >

The Basics of Creative Optimization
Creative optimization is the practice of enhancing and augmenting ad copy to improve campaign performance. From small businesses to enterprise brands and search agencies, all digital marketers can benefit from the personalized messages that creative optimization enables. Download this infographic to learn why global brands are practicing creative optimization to boost their paid search campaigns.
Infographic
Read more >

The 3 Pillars of Modern Digital Advertising
Today most digital marketers focus the majority of their efforts on keyword research and bid management, but what about ad creative? Ad copy can be the first interaction between a consumer and a brand. Download this infographic to learn more about why all three pillars of digital marketing are essential for a successful search engine […]
Infographic
Read more >