The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.
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20 search results for 'search':

Smarter Mobile Search Strategies for Holiday Shoppers
With the holidays fast approaching and mobile shopping on the rise, it is crucial that search marketers maximize their mobile search strategies to break through holiday noise and reach their customers. According to IgnitionOne’s Q4 Digital Marketing Report, on Cyber Monday alone mobile devices saw a 272% increase YoY. Watch this webinar recording from Boost Media […]
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The Impact of Audience-Powered Search
Roger Barnette, president of Ignition One, talks about the impact of audience-powered search on today’s digital advertising industry. By increasing the knowledge collected on the target audience, advertisers will be able to give consumers ads that are individually relevant–thus increasing the success of campaigns.  To learn more about how to connect with consumers at the personal […]
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5 Ways Search Data Can Inform Your Marketing Strategy
If you are only using search data to optimize search marketing campaigns, you are missing opportunity. Search data contains a surprising amount of insight on customer behavior that can be applied to other areas of your marketing strategy. Learn how to breathe fire into your product, price, competitive strategy, branding, and store location selection strategies.  […]
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Thinking Outside the Search Box To Reach Your Audience
In a recent PPC conference hosted by Boost Media called Smarter Search Summit, Brian Utter, General Manager of Network and Demand Optimization for Microsoft, emphasized that consumers’ relationship with data continues to evolve with the proliferation of digital devices and services. As a result, these new scenarios and user signals are pushing marketers to think beyond keywords […]
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The Customer Journey to Booking Travel: Creative Insights for Search Marketers
According to a recent Google study, more than half of business and leisure travelers start the travel booking process with a search engine. The highly competitive environment of the search results page means PPC ads must stand out to engage customers right from the first query. So what techniques work in travel PPC ads and […]
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The 2015 Search Insider's Guide to Creative Optimization
The evolution of paid search techniques and tools have helped marketers optimize ad placements with increasing levels of sophistication. But when it comes to creating ad copy, many marketers are still relying on the same templates and formulaic processes they’ve used for years. As a result, the search engine results page is crowded with lookalike […]
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Digital Agency iProspect Used Boost Media to Produce High-Quality Paid Search Ad Creative at Scale
How does a leading, global digital marketing agency bring a new level of sophistication to its industry without distracting itself from its strategic engagements with clients? Find out how Boost Media supplied an endless stream of fresh ad creative for a broad spectrum of iProspect’s clients, as well as increased click-through rates and time savings.  […]
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Unlocking Paid Search Creative Optimization: Next Gen Tools For Super Charging Your Paid Search Campaigns
Why is search ad copy so important? Ad copy is often the first touchpoint between a customer and a brand, yet it is often generated en-masse with Excel templates and rarely gets refreshed. Understandably, customers can’t tell the difference between your ads and those of your competitors, and over time, both performance and mindshare degrade. […]
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Say goodbye to Google’s standard text ads on January 31, 2017
Google’s expanded text ads are officially live across all devices and running alongside the existing standard text ads – but only for a short time. Starting January 31, 2017, advertisers will no longer be able to create or upload standard text ads. So what should you do? Start writing and testing. Immediately. It’s the only […]
One Sheeter
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Real Examples of Success: Expanded Text Ads
With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text. Initial Google reports cite up to a 20% lift in CTR for some advertisers, but this performance increase is not a giveaway for everyone. As the top testing platform for search marketers, Boost Media […]
One Sheeter
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How to Test Successfully for Expanded Text Ads
Many advertisers are wondering how to approach testing Google’s new Expanded Text Ads to understand the impact on performance. Google has reported up to a 20% CTR lift for ETAs, but this is not a guarantee for advertisers. The important question you should be asking is how will the new ad format impact your account’s […]
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8 Tips for Writing More Successful Ads This Holiday Season
Selecting relevant keywords, setting competitive bids, and effectively retargeting are key factors for directing consumers to your ad during the holiday season. But what about ad creative? As the main differentiating factor between your keyword ad and your competitor’s, creative should be the most important part of your holiday campaigns. Taking the time to create […]
One Sheeter
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Your November Guide for Holiday SEM Ad Copy Optimization
Search engine marketers frequently emphasize the importance of optimizing holiday budgets for shoppers’ research and buying phases, but they’re missing out on opportunities to maximize revenue. SEM marketers can also optimize holiday ad copy to facilitate customer’s holiday shopping from research-to-purchase. Boost Media shares one SEM messaging test you can launch each week in November to […]
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Google Hangout: Marketable Moments- Crafting Successful Creative
In this Google Hangout featuring Boost Media,“Marketable Moments: Crafting Successful Creative,” co-founder Rob Lenderman and SVP of business development Michael Feldman discuss the role of ad creative on the crowded search engine results page.  As we shift into a world of more competition, more demanding consumers, and more rapid changes in the marketplace, marketers need to […]
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Why Our Biggest Opportunities Are In The Smallest Moments
At Smarter Search Summit, a PPC conference hosted by Boost Media this spring, Google’s managing director of ad marketing, Matt Lawson discussed delivering immediacy and relevance of products to consumers via search marketing. “In a world where consumers have infinite choices, suddenly people decide when to tune you in and when to tune you out,” said […]
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Increasing Conversions With Creative Optimization
How do you get the most out of your paid search campaigns? In this recorded webinar, Boost Media’s Customer Success Managers Prathiba Ramamurthy and Alex Webber will show you how to increase your paid search conversions by rigorously testing your keyword, bidding, and creative strategies.   During this webinar, you will learn:   How to […]
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Travel Industry Giant Leverages Boost To Optimize Mobile Channel Conversions
As mobile search traffic continues to increase due to the rise of smartphones, a leading travel company was faced with managing and optimizing ads across multiple channels. Learn how Boost Media helped the company stay competitive in the online travel booking industry by creating impactful messaging for mobile ads.  Download this case study
Case Study
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6 Tips To Test Your Way To Winning Ads
Search marketers rigorously test email copy and landing pages, but what about ad copy? Search ads need love too. Did you know that regularly testing your ad creative can increase your return on investment by 18%? We’ve compiled a list of six different methods for testing your ad creative and optimizing your marketing messaging. Learn […]
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The Basics of Creative Optimization
Creative optimization is the practice of enhancing and augmenting ad copy to improve campaign performance. From small businesses to enterprise brands and search agencies, all digital marketers can benefit from the personalized messages that creative optimization enables. Learn why global brands are practicing creative optimization to boost their paid search campaigns.  Download this infographic
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The 3 Pillars of Modern Digital Advertising
Today most digital marketers focus the majority of their efforts on keyword research and bid management, but what about ad creative? Ad copy can be the first interaction between a consumer and a brand. Learn more about why all three pillars of digital marketing are essential for a successful search engine marketing campaign. Download this […]
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