The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.
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23 search results for 'study':

Case Study: Global Sporting Goods Company Utilizes Boost
A global sporting goods company was looking for new ways to drive qualified traffic to their website while increasing conversions. Download this case study to learn more about how Boost Media drove performance lifts for this major sports retail company. 
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Case Study: Athenahealth Utilizes Boost Media To Gain Valuable Messaging Insights
Athenahealth, a cloud-based electronic health records solution, wanted to find the best phrase to learn in ad copy to persuade customers to click an ad to watch a demo. They utilized Boost Media’s advanced testing platform to help uncover language learnings about their ad creative. Download this case study to learn more about how Boost […]
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Case Study: Boost Your Creative Performance on Facebook
Zynga, a leader in the online gaming industry, engaged Boost to provide fresh creative and optimization to increase performance on their social, display, and mobile campaigns. Download this case study to learn how Boost delivered and refreshed new creative, and increased campaign performance.
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Case Study: Higher Education Institution Gains Performance Lift with Boost
One of the biggest online higher education institutions uses our Creative Optimization Platform to power their ad copy optimization efforts.  Download this case study to learn how this educational institution uses Boost Media to cut down time spent on testing and to drive more online class registrations here.
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5 Secrets To Better Instagram Video Ads
From December 2015 to March of this year, video ad impressions on Instagram jumped from 30 to 65 percent, according to a study by Brand Networks. As you build out your own brand’s Instagram video ad strategy, here are 5 tips for video ad creative that excites and entices your brand’s users. Download our one sheet to learn more. 
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5 Strategies To Drive More Value From Facebook
Facebook is considered the most effective social channel by many. Yet surprisingly, 61 percent of marketers say their top challenge is proving return on investment (ROI) from social, according to a study by Simply Measured. How do you know if your Facebook ads are working? Download our one sheet for 5 strategies to consider implementing into […]
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Get Results with YouTube Video Ads
YouTube is a great marketing channel for brands to tell their story. Viewers can choose to watch an ad, which guarantees views from an audience that is interested. Time on YouTube has risen 74% year over year for 18-to-49-year-olds, according to a 2015 Google Nielsen study. For advertisers, the challenge is to create shareable videos that […]
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5 Best Practices for Retail Facebook Ads
Retail marketers don’t hold back when it comes to spending on social media. Last year half of US retailers reported they plan to spend more on Facebook paid media, according to an eMarketer study. In order to compete, you should be advertising on Facebook with frequently refreshed creative to reach your target audience and drive […]
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CouponPal Drives Increased Traffic and Conversions with Boost Media
CouponPal partners with the biggest retailers online to give users free access to exclusive deals and coupon codes to save money while shopping online. Founded in 2010 in Venice Beach, California, the company works in a competitive space with nearly 100 unique product offerings. Download this case study to learn how Boost Media was able to increase […]
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RepairClinic Engages Boost Media to Drive Traffic and Shopping Cart Conversions
RepairClinic.com is the trusted online store with 3,000,000+ replacement parts and maintenance products for 160 appliance, lawn equipment, power tools and heating and cooling equipment brands. The company relied heavily on templated messaging, and wanted to create more engaging ad copy that would drive more consumer traffic and shopping cart conversions at a lower cost. […]
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Marketplace community increases advertiser profitability using Boost
Poshmark, the leading peer-to-peer marketplace for women’s fashion, utilized Boost Media to create content and refresh ads weekly to deliver results fast. Download this case study to learn more about how Boost Media helped Poshmark drive campaign efficiency with increased installs and incremental revenue.
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The Customer Journey to Booking Travel: Creative Insights for Search Marketers
According to a recent Google study, more than half of business and leisure travelers start the travel booking process with a search engine. The highly competitive environment of the search results page means PPC ads must stand out to engage customers right from the first query. So what techniques work in travel PPC ads and […]
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Mobile Gaming Companies Use Boost Media For Original Creative & Fast Turnaround
Scopely, one of the world’s leading mobile entertainment networks and game developers, needed to counteract the impact of ad fatigue by refreshing creative on a biweekly basis. Asking an internal design team to develop unique creative on such a rapid pace can place strain on an internal team with limited bandwidth. Download this case study to […]
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Look Versus Feel: A Token Analysis of a Shopping Network's Ad Copy
In online advertising, brands see the greatest success in ads that drive an emotional response. A recent Boost Media study on paid search ad copy proves that ads containing words that appeal to consumers’ emotions perform better than those that appeal to vanity. Download this study to learn how Boost analyzed ad copy for one shopping […]
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Mobile Ad Tech Platform NativeX Engages Boost to Drive Traffic and App Downloads
Find out how Boost Media helped NativeX gain a competitive market advantage by creating engaging ad copy that drove more consumer traffic and app downloads at a lower cost. Read this case study to learn more.
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Financial Software Giant Gains Valuable Consumer Insights Using Boost
By using the Boost Media Creative Optimization Platform, this financial software giant gained valuable insights into their consumer base and messaging strategies which spurred two product rebrands at the organization level. Download this case study to learn more.
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Digital Agency iProspect Used Boost Media to Produce High-Quality Paid Search Ad Creative at Scale
How does a leading, global digital marketing agency bring a new level of sophistication to its industry without distracting itself from its strategic engagements with clients? Download this case study to find out how Boost Media supplied an endless stream of fresh ad creative for a broad spectrum of iProspect’s clients, as well as increased […]
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Online Design Marketplace 99designs Introduces New Fresh Perspectives in Ad Copy Using Boost Media
Find out how 99designs established a pipeline of innovative ad copy to introduce new perspectives that conveyed the online design company’s underlying value props and benefits. Download this case study to read more about how Boost Media achieved this while increasing click-through rates in key ad groups.
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Retail Giant Experiences Increased Results and Revenue Gains with Creative Optimization
Learn how this successful home goods retailer and eCommerce site experienced a 15 percent increase in return on ad spend (ROAS) by employing creative optimization and saved nearly 1,500 hours on writing, testing and reporting on ad copy with Boost. Download this case study to read more.
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Fitness Company Beachbody Uses Boost to Optimize High Volume Ad Groups
Learn how Boost Media generates quality ad copy, automates testing at scale and increases click-through rates while lowering costs for Beachbody. Download this case study to read more.
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Lead Generator InsuranceLeads.com Uses Boost to Drive Traffic and Conversions
By implementing creative optimization with Boost Media’s Creative Network™, InsuranceLeads.com increased click-through rate (CTR) as well as conversion rate in the company’s most profitable ad groups. Download this case study to learn how.
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Online Retailer CafePress Optimizes Ad Creative Across 100,000 Products
Learn how CafePress sourced, managed and tested ad creative across hundreds of thousands of SKUs and saved 200 hours in the process by utilizing Boost Media. Download this case study to read more.
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Travel Industry Giant Leverages Boost To Optimize Mobile Channel Conversions
As mobile search traffic continues to increase due to the rise of smartphones, a leading travel company was faced with managing and optimizing ads across multiple channels. Download this case study to learn how Boost Media helped the company stay competitive in the online travel booking industry by creating impactful messaging for mobile ads.
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