The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.
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19 search results for 'video':

5 Secrets To Better Instagram Video Ads
From December 2015 to March of this year, video ad impressions on Instagram jumped from 30 to 65 percent, according to a study by Brand Networks. As you build out your own brand’s Instagram video ad strategy, here are 5 tips for video ad creative that excites and entices your brand’s users. Download our one sheet to learn more. 
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Video Ads Made Easy
Did you know that a well-executed video can drive 2x higher conversions? And guess what? Creating and launching a video ad doesn’t have to be complicated or time consuming either. Follow these 4 simple creative tips to help get your video campaigns up and running quickly, so you can maximize your dollars and see results fast. Download […]
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How to Create Vertical Video Ads That Work
Vertical video has become ubiquitous in the world of apps and social media, and the shift to vertical is changing the consumer experience. Vertical videos take up more space on the screen then horizontal, and smartphone users don’t have to rotate their phones first to watch. This creates a fully immersive and powerful experience every […]
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8 Dos and Don'ts of Video Marketing
This year digital video will reach nearly $5 billion in ad revenue due to new delivery channels and the highest average CTR (1.84%!) of any digital format, according to a BI Intelligence report. As you build out your brand’s video marketing strategy, follow these best practices and things to avoid. Download our one sheet 
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Get Results with YouTube Video Ads
YouTube is a great marketing channel for brands to tell their story. Viewers can choose to watch an ad, which guarantees views from an audience that is interested. Time on YouTube has risen 74% year over year for 18-to-49-year-olds, according to a 2015 Google Nielsen study. For advertisers, the challenge is to create shareable videos that […]
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How to Bring Facebook Videos Ads to Life
As video continues to grow as a storytelling medium for people and brands, Boost has discovered what makes great video creative. We’re sharing our 5 creative best practices for Facebook video ads that grab attention and drive results. Download our one sheet 
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Reach Your Audience with Facebook Video Carousels
Advertisers are seeing huge success with Facebook video carousels, the most engaging ad format available on the network. Showcasing video brings sight, sound and motion to help advertisers bring campaigns to life while improving direct response. Get these 6 creative ways to grab the attention of your audience with video carousels. Download our tip sheet  
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Q&A: What Do You Know About Facebook Video Ads?
Facebook video is rapidly gaining popularity, surpassing Youtube with more than one billion daily video views. From video profile pictures to Facebook Live streaming videos, Facebook’s 1.5 billion users are adopting video as the medium of choice, which means brands need to rise up and serve videos that stand out. What do you need to […]
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4 Ideas to Kickstart Your Video Ad Campaigns
A well-executed video can galvanize viewers in a way that static ads can’t. But creating and launching a video ad doesn’t need to be complicated. These 4 simple creative ideas will help get your campaigns up and running quickly, so you can maximize your dollars and see results fast. Download this tip sheet to learn more
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3 Pro Tips for Facebook Canvas Success
Earlier this year Facebook launched Canvas: a full-screen mobile ad format with fast load times. Canvas ads use a mix of video (including 360), still images, text and CTA buttons for brands to create memorable and seamless experiences on mobile. Nonetheless, many brand and publishers are still unsure about how to adopt Canvas into their mobile […]
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Mobile Advertising Trends on Social
The mobile ad ecosystem is evolving rapidly, opening up opportunities for brands to experiment with the latest ad formats and discover new revenue channels frequently. Facebook’s vertical video ads, Instagram Stories, and Snapchat ads with attachments are just some of the latest ways marketers can engage with audiences. Learn about the latest social trends and help your brand […]
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Why Instagram Stories Appeal to Brands More Than Snapchat
Last month, Instagram introduced a new “Stories” feature that directly mimics Snapchat. Brands can create slideshows of photos and videos, and enhance with text and drawing tools, to document daily activities that disappear in 24 hours. Instagram Stories appeal to brands like Nike, Red Bull, and J.Crew due to the platform’s large reach and user friendly experience. Learn […]
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Explore These 4 New Snapchat Ad Formats
Over the past year, Snapchat has expanded its ad offerings to include a wider variety of video ads. With four new interactive video ad units, plus sponsored geofilters and lenses, there are several opportunities for marketers to enter the Snapchat arena. Learn how Snapchat has attracted millions of users and several big brands’ marketing dollars with […]
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5 Ways to Captivate Your Audience with Cinemagraphs
To cut through the noise, marketers and brands are experimenting with new visual storytelling mediums. Cinemagraphs – still photos incorporating looping video elements – are an optimal ad format to set your brand apart and delight your customers. Auto-play looping capabilities on sites like Instagram and Facebook also mean that cinemagraphs are easy to consume, […]
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What You Need To Know About Snapchat Ads
Major brands and advertisers are buzzing about Snapchat. The network boasts more than 10 billion video views every day, and has over 100 million daily active users. Are you taking advantage of the massive growth opportunity to advertise on Snapchat? Learn more about how Snapchat is unique to advertisers, and why you should get started today.  Download […]
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Google Hangout: Technical Language Learnings- Part 2
In Part 2 of the “Technical Language Learnings” Google Hangout on Air series, we go one level deeper than hypothesis testing and dive into lexical analysis as a valuable tool for fueling marketing decisions. Through lexical analysis, marketers can uncover language learnings and insights based on current messaging strategies. By having a deep understanding of the […]
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Google Hangout: Technical Language Learnings - Part 1
In this Google Hangout about technical language learnings, “Understanding Hypothesis Testing,” co-founder Rob Lenderman and data analyst Richard Zitomer discuss how crafting an ad testing framework is essential for SEM campaign success. The only way for marketers to know exactly which messaging captures an audience is through rigorous multivariate testing. In this Google Hangout, you […]
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Google Hangout: Marketable Moments- Crafting Successful Creative
In this Google Hangout featuring Boost Media,“Marketable Moments: Crafting Successful Creative,” co-founder Rob Lenderman and SVP of business development Michael Feldman discuss the role of ad creative on the crowded search engine results page.  As we shift into a world of more competition, more demanding consumers, and more rapid changes in the marketplace, marketers need to […]
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Increase Your Display Advertising Performance with Image Optimization
Did you know that approximately 5.3 trillion display ads are served to U.S. internet users per year, yet the click-through rate of display ads is less than 0.1%? In this recorded webinar video, Boost Media Co-Founder and COO, Rob Lenderman, and Marin Product Marketing Manager, Brian Sim, will show you how you can leverage image optimization to boost performance and […]
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