The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.
×

4 search results for 'whitepaper':

Finance Messaging For Every Life Stage
While finance brands face numerous and unique marketing challenges, ranging from consumer security concerns and privacy to rigorous legal compliance, the rewards for success are great. Customers at every life stage need financial products and services. If a brand can win over customers early, that conversion could translate to a lifetime of business, making the customer lifetime value (LTV) exceptionally high. Because of how […]
Whitepaper
Read more >

The Customer Journey to Booking Travel: Creative Insights for Search Marketers
According to a recent Google study, more than half of business and leisure travelers start the travel booking process with a search engine. The highly competitive environment of the search results page means PPC ads must stand out to engage customers right from the first query. So what techniques work in travel PPC ads and […]
Whitepaper
Read more >

Creative Insights for Retail Marketers: How SEM Data Powers Brand Messaging Strategy
Until recently, SEM ad copy testing served just one purpose: make incremental improvements to small sections of an SEM campaign. Today, leading brands are using large-scale SEM creative testing to inform cross-channel messaging and branding strategy. Plus, they are still making incremental improvements to their SEM campaigns. This whitepaper will serve as your guide for […]
Whitepaper
Read more >

Unlocking Paid Search Creative Optimization: Next Gen Tools For Super Charging Your Paid Search Campaigns
Why is search ad copy so important? Ad copy is often the first touchpoint between a customer and a brand, yet it is often generated en-masse with Excel templates and rarely gets refreshed. Understandably, customers can’t tell the difference between your ads and those of your competitors, and over time, both performance and mindshare degrade. […]
Whitepaper
Read more >