Until recently, SEM ad copy testing served just one purpose: make incremental improvements to small sections of an SEM campaign. Today, leading brands are using large-scale SEM creative testing to inform cross-channel messaging and branding strategy. Plus, they are still making incremental improvements to their SEM campaigns. This whitepaper will serve as your guide for SEM creative testing.
Download this whitepaper, to learn learn why it is important to:
- Sell solutions instead of products
- Create personalized conversations
- Align messaging with customer needs