Facebook's latest ad format, Canvas, is now available to all advertisers. The new format is a full-screen, immersive mobile ad experience that is built for bringing brands and products to life on mobile. With a carousel of images, panoramic views, and zoom in ability, the Canvas experience is engaging in a way that most mobile sites are not. Yet adoption by brands has been relatively slow, because most marketers seem unsure on how to use it or if it will drive results.
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