The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.

Google Hangout: Marketable Moments- Crafting Successful Creative

In this Google Hangout featuring Boost Media,“Marketable Moments: Crafting Successful Creative," co-founder Rob Lenderman and SVP of business development Michael Feldman discuss the role of ad creative on the crowded search engine results page. 

As we shift into a world of more competition, more demanding consumers, and more rapid changes in the marketplace, marketers need to stay focused on the factors that increase results. Messaging, the last mile between your business and your customers, matters more than ever. Therefore, testing and optimizing ad creative must be central to your day-to-day activities to ensure that you are always maximizing each critical marketing moment.

Download the video to learn more about reaching your customers during every critical marketing moment.