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Google Hangout: Technical Language Learnings - Part 1

In this Google Hangout about technical language learnings, "Understanding Hypothesis Testing," co-founder Rob Lenderman and data analyst Richard Zitomer discuss how crafting an ad testing framework is essential for SEM campaign success.

The only way for marketers to know exactly which messaging captures an audience is through rigorous multivariate testing. In this Google Hangout, you will learn how hypothesis testing and lexical analysis help fuel marketing decisions by utilizing science and data. Hypothesis testing reveals insights through continuous A/B testing, while lexical analysis uncovers language learnings via word bubbles.

Download this video to learn how these techniques help advertisers gain a competitive advantage by having a deep understanding of the words and phrases that best resonate with their customers.