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Google Hangout: Technical Language Learnings- Part 2

In Part 2 of the “Technical Language Learnings” Google Hangout on Air series, we go one level deeper than hypothesis testing and dive into lexical analysis as a valuable tool for fueling marketing decisions. Through lexical analysis, marketers can uncover language learnings and insights based on current messaging strategies. By having a deep understanding of the words and phrases that best resonate with their customers, marketers can gain a competitive advantage and actionable insights. 

Watch this video featuring Boost Media's Rob Lenderman, COO and co-founder, and Bill Sherby, Data Analyst, to learn how you can uncover language learnings in your SEM accounts.