Days from Black Friday to Christmas pull in 50-100% more revenue compared to shopping days throughout the rest of the year, according to RJ Metrics. The risks and rewards are great during the holiday season. What you test this season can inform next season. With the right testing strategy in place, marketers can make decisions faster and maximize ROI.
Watch our Google Hangout, “Testing for the Holidays,” featuring Bill Sherby, Product Manager, and Richard Zitomer, Data Analyst, of Boost Media.
You will learn:
- The benefits of testing during the holidays
- How to use learnings from this year to set yourself up for next year
- The difference between holidays and promotions and creating strategies for each