Many advertisers are wondering how to approach testing Google's new Expanded Text Ads to understand the impact on performance. Google has reported up to a 20% CTR lift for ETAs, but this is not a guarantee for advertisers. The important question you should be asking is how will the new ad format impact your account's performance?
As the top testing platform for search marketers, Boost has already begun experimenting with ETAs. We have 5 best practices to apply to your own testing strategy. To learn more about ETA, visit here.