What's the difference between shopping for an engagement ring and shopping for a blender? Buying an engagement ring is tied to one of the biggest moments in a consumer's life.
As marketers, we want to create one-to-one conversations, but our ads end up looking all the same. Marketers must break free from a one-size-fits-all approach. Messaging must be tailored to the customer context to create a lasting impression and a deep customer relationship.
Watch the video to understand more about how moments within a consumer's life do matter.