With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text. Initial Google reports cite up to a 20% lift in CTR for some advertisers, but this performance increase is not a giveaway for everyone.
As the top testing platform for search marketers, Boost Media has already begun experimenting with ETAs. Early data suggests that simply expanding ads without a plan is not a guarantee of success. Learn about the test results and to garner the best possible performance lift for your brand.
