Google’s expanded text ads are officially live across all devices and running alongside the existing standard text ads – but only for a short time. Starting January 31, 2017, advertisers will no longer be able to create or upload standard text ads. So what should you do? Start writing and testing. Immediately. It’s the only way to ensure your ads will be competitive.
As the only full-service writing and testing solution available to search marketers, Boost Media is here to manage through the transition with you. We tested standard text ads versus custom and template ETAs for one travel advertiser across 34K impressions.