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The Customer Journey to Booking Travel: Creative Insights for Search Marketers

According to a recent Google study, more than half of business and leisure travelers start the travel booking process with a search engine. The highly competitive environment of the search results page means PPC ads must stand out to engage customers right from the first query. So what techniques work in travel PPC ads and how can marketers influence the travel booking journey with better ad creative? Learn how to make ad copy more effective using the behavioral economics of online shopping and data-driven search insights.

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