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The Impact of Audience-Powered Search

Roger Barnette, president of Ignition One, talks about the impact of audience-powered search on today’s digital advertising industry. By increasing the knowledge collected on the target audience, advertisers will be able to give consumers ads that are individually relevant--thus increasing the success of campaigns. 

To learn more about how to connect with consumers at the personal level, download Barnette's keynote presentation from Smarter Search Summit here.