The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.

The Language of Ad Creative

Ads that connect to consumers’ emotions can help consumers relate on a deeper level to the brand and shape their brand perceptions. In addition, ads that connect on an emotional level help drive deeper engagements, more conversions, and higher lifetime value from those consumers. Download this infographic to learn about ad copy ranging from basic template formats, all the way to emotionally engaging ads that attract attention and garner higher response rates.