The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.

The Who, What, How, When and Where of Creative Optimization

Before deep diving into your Google AdWords account and rewriting ad copy, it’s important to stop and develop a strategy for your ad creative process. By creating messaging goals and establishing metrics ahead of time, you ensure that the time and resources your company invests in ad creative are well spent. Learn about the who, what, how, when and where of creative optimization. 

Download this infographic