The Boost Knowledge Base is an online destination for educational content about creative optimization and paid search.

Thinking Outside the Search Box To Reach Your Audience

In a recent PPC conference hosted by Boost Media called Smarter Search Summit, Brian Utter, General Manager of Network and Demand Optimization for Microsoft, emphasized that consumers' relationship with data continues to evolve with the proliferation of digital devices and services. As a result, these new scenarios and user signals are pushing marketers to think beyond keywords and into getting to know their audience like never before. To learn more about key factors for reaching an audience, watch Brian's keynote presentation, "Outside the Search Box" here.