Why is search ad copy so important? Ad copy is often the first touchpoint between a customer and a brand, yet it is often generated en-masse with Excel templates and rarely gets refreshed. Understandably, customers can’t tell the difference between your ads and those of your competitors, and over time, both performance and mindshare degrade. So how can you make your ads stand out?
Download this whitepaper to learn more about how to:
- Avoid the pitfalls of mass-produced ads
- Learn the art and science of good ad creative
- Develop new insights based on ad copy testing