While finance brands face numerous and unique marketing challenges, ranging from consumer security concerns and privacy to rigorous legal compliance, the rewards for success are great. Customers at every life stage need financial products and services.
If a brand can win over customers early, that conversion could translate to a lifetime of business, making the customer lifetime value (LTV) exceptionally high. Because of how cumbersome switching financial institutions can be, customers are likely to stay with the same financial institution as they move through different life stages. To benefit from the high customer LTV, finance brands need messaging that resonates with customers at each life stage.
Using aggregate data from Boost Media’s SEM ad creative testing, we have developed five customer personas with valuable insights for each life stage. Learn how marketers can craft better messaging to win business at various customer life phases.