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Why Instagram Stories Appeal to Brands More Than Snapchat

Last month, Instagram introduced a new "Stories" feature that directly mimics Snapchat. Brands can create slideshows of photos and videos, and enhance with text and drawing tools, to document daily activities that disappear in 24 hours. Instagram Stories appeal to brands like Nike, Red Bull, and J.Crew due to the platform's large reach and user friendly experience. Learn why marketers are embracing Instagram Stories more than Snapchat, and get creative tips. 

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