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Why Our Biggest Opportunities Are In The Smallest Moments

At Smarter Search Summit, a PPC conference hosted by Boost Media this spring, Google's managing director of ad marketing, Matt Lawson discussed delivering immediacy and relevance of products to consumers via search marketing.

"In a world where consumers have infinite choices, suddenly people decide when to tune you in and when to tune you out," said Lawson. "As marketers, we have to understand what is behind these behaviors and adapt to it."

To learn more about reaching your consumers in these micro-moments, watch Lawson's keynote presentation, "Why Our Biggest Opportunities Are In The Smallest Moments" here.