Google gave advertisers the gift of more time to test and iterate expanded text ads (ETAs) for the holidays. Advertisers now have until January 31, 2017 to make the transition to ETAs.
Marketers are seeing an average CTR bump of 20% with the new, longer ad format, while others are still learning how to use it effectively. As you build out your brand’s ETA strategy, follow these best practices and things to avoid.
Download our one sheet for 8 do's and don'ts to follow.