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Your November Guide for Holiday SEM Ad Copy Optimization

Search engine marketers frequently emphasize the importance of optimizing holiday budgets for shoppers’ research and buying phases, but they’re missing out on opportunities to maximize revenue. SEM marketers can also optimize holiday ad copy to facilitate customer’s holiday shopping from research-to-purchase.

Boost Media shares one SEM messaging test you can launch each week in November to better align your brand to consumer shopping behavior. 

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