When it comes to user acquisition, most mobile developers lack the tools and resources to develop and test new ad creative. Between deciding which networks to advertise on, measuring performance and managing budgets, optimizing ad creatives often gets put on the back burner. Consequently, mobile marketers have data on most everything about their campaigns, except which ad creatives resonate the most.
As we look to 2015 and beyond, we think there are two factors that will be critical to gaming and app developers driving mindshare, revenue and loyalty:
- Rapidly iterate on new ad creative and calls-to-action to test what works best
- Smartly matching images to audience characteristics. So if you’re targeting an audience in London, using relevant landmarks in ads will probably resonate more
At Boost, we work with leading mobile marketers and help them generate ad creative, test new approaches and drive user acquisition. Also, because we can help generate new ad creative for different geographies and language, we reduce operational complexity and free up time for testing and optimization.