Performance Marketing Solutions
Whether you’re driving new business for retail, higher education or financial services, performance marketing is increasingly competitive. While performance marketers have historically focused more on optimizing search bids for the desktop, increased cross-channel competition and changes arising from mobile form-factors has underscored the need to freshen up ad creative and make it more relevant across channels and devices.
As we look to 2015 and beyond, we think there are three factors that will be critical to performance marketers driving mindshare, revenue and loyalty:
- Optimizing traffic quality by experimenting with new creative strategies and measuring key metrics such as Lifetime Value
- Quantifying what works in your ad creative strategies and applying those principles across channels
- Being able to quickly develop and test ad creative for new products or services and win the market share game
At Boost, we work with leading performance marketers and enable them to reach customers with compelling and relevant ads, quickly test new approaches, and drive higher performance. Additionally, because we can help generate new ad creative across channels, we reduce operational complexity and free up time for strategy and planning.