Retail Solutions

Retail has always been a complex business with intensive supply chains and margin pressures. However, the last decade has seen retailers undergo a tectonic shift. Between the rise of Amazon, the low barriers to entry for online-only players, and the always-on mobile consumer, most retailers find themselves on a multi-front war for relevance and retention. That said, today’s retailers also have an unprecedented opportunity to unlock a global market for their products by reaching a new generation of online consumers.


Retail Solutions

As we look to 2015 and beyond, we think there are three factors that will be critical to retailers’ driving mindshare, revenue and loyalty:

  • Connecting with customers across multiple channels and geographies in a relevant and personalized manner
  • Rapid testing of product and promotional messaging coupled with the ability to make business decisions quickly and objectively
  • Consistency across channels when it comes to promotions, pricing and messaging
At Boost, we work with leading retailers ranging from Café Press to Williams-Sonoma, and enable them to reach customers with compelling and relevant ads, quickly test new approaches, and drive higher performance. Additionally, because we can help generate new ad creative at-scale while keeping promotions aligned with ad campaigns, we reduce operational complexity and free up time for strategy and planning.