Retail has always been a complex business with intensive supply chains and margin pressures. However, the last decade has seen retailers undergo a tectonic shift. Between the rise of Amazon, the low barriers to entry for online-only players, and the always-on mobile consumer, most retailers find themselves on a multi-front war for relevance and retention. That said, today’s retailers also have an unprecedented opportunity to unlock a global market for their products by reaching a new generation of online consumers.
As we look to 2015 and beyond, we think there are three factors that will be critical to retailers’ driving mindshare, revenue and loyalty:
- Connecting with customers across multiple channels and geographies in a relevant and personalized manner
- Rapid testing of product and promotional messaging coupled with the ability to make business decisions quickly and objectively
- Consistency across channels when it comes to promotions, pricing and messaging
At Boost, we work with leading retailers ranging from Café Press to Williams-Sonoma, and enable them to reach customers with compelling and relevant ads, quickly test new approaches, and drive higher performance. Additionally, because we can help generate new ad creative at-scale while keeping promotions aligned with ad campaigns, we reduce operational complexity and free up time for strategy and planning.