eMarketer estimates that the travel industry will generate $483 billion in online revenue in 2015, accounting for some 44% of it’s total revenue. While the online channel is key to the travel sector’s continued success, it also presents travel marketers with more competition from OTAs’ and peer-to-peer networks, the rise of the “last minute” traveler, and greater complexity from device and channel fragmentation.
As we look to 2015 and beyond, we think there are three factors that will be critical to travel marketers driving mindshare, revenue and loyalty:
- Marketing destinations consistently across channels, devices and geographies
- Personalizing messages for travelers by combining promotions with emotionally resonant ad creative
- Rapid testing of product and promotional messaging coupled with the ability to make business decisions quickly and objectively
At Boost, we work with leading travel companies and enable them to reach customers with compelling and relevant ads, quickly test new approaches, and drive higher performance. Additionally, because we can help generate new ad creative at scale while keeping promotions aligned with ad campaigns, we reduce operational complexity and free up time for strategy and planning.